| Manufacturer | Chanel |
|---|---|
| Introduced | 1999 |
The J12 is a line of Swiss made luxury watches introduced in 1999 by French haute couture house Chanel.[1] The J12 was launched in 1999 and is considered as a unisex watch. The watch was designed by the artistic director of the house, Jacques Hélleu, who found inspiration in the two worlds he loved most: automobiles and sailing.[2] Chanel uses highly scratch-resistant ceramic for the watch's case and bracelet. Other materials are used as well, such as titanium and for one of the house's limited edition watches, sapphires were used to create the entirety of the bracelet and case.[3]