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Cheeka is a pug who appeared in the "You & I" advertising campaign of Hutchison Essar's cellular service in India, along with the child actor Jayaram. The dog follows the boy to unlikely locations, prompting the tagline, "Wherever you go, our network follows." The duo first appeared on TV, billboards, newspapers and bus shelters in 2003. The campaign was created by Mahesh V. and Rajeev Rao, senior creative directors at Ogilvy & Mather, Mumbai. The commercials were directed by Prakash Varma. The dog was born in the United Kingdom and is owned by Vishal and Lisa Bandekar in Goa.