Cheez Whiz

Cheez Whiz
A cheesesteak sandwich with Cheez Whiz at Pat's King of Steaks
Product typeSauce
OwnerKraft Heinz
Produced byKraft Foods
CountryU.S.
Introduced1952; 72 years ago (1952)

Cheez Whiz is a brand of processed cheese sauce and spread produced by Kraft Foods. It was developed by a team led by food scientist Edwin Traisman (1915–2007). It was first sold in 1952, and, with some changes in formulation, continues to be in production today.[1][2]

Orangish-yellow in color, it usually comes in a glass jar and is used as a topping for various foods, including corn chips and hot dogs. It is also frequently used as the cheese in a Philadelphia-style cheesesteak. It is marketed in Canada, Mexico, the Philippines, the United States, and Venezuela. In the United States, it has a reputation as being junk food.[3]

  1. ^ "Right out of the Kraft kitchen". Morning Avalanche (5-column trade ad). Lubbock (TX). November 7, 1952.
  2. ^ "Now grand cheese dishes fast". Herald-Journal (Kraft 3-column ad). Syracuse (NY). November 25, 1952.
  3. ^ Sweeney, Erica (March 11, 2019). "The Surprising Reason Fitness Buffs Are Eating Cheez Whiz". HuffPost. Retrieved September 16, 2022.