A chief digital officer (CDO) or a chief digital information officer (CDIO) is an individual who helps a company, a government organization or a city drive growth by converting traditional "analog" businesses to digital ones using the potential of modern online technologies and data (i.e., digital transformation),[1] and at times oversees operations in the rapidly changing digital sectors like mobile applications, social media and related applications, virtual goods, as well as web-based information management and marketing.[2]