Company type | State-owned enterprise |
---|---|
Industry | Supermarket |
Founded | 14 February 1984 |
Headquarters | Shenzhen, Guangdong, China |
Area served | China |
Key people | Chairman Chen Lang
CEO Hong Jie Chief Operating Officer, Chen Shuo Vice President Qin Dongsheng, Wang Weiyong, Lan Yi and Tang Hongtao Chief Financial Officer, Min |
Products | Food, beverages, and daily necessities |
Number of employees | 14500 (Hong Kong accounts for 1000) |
Parent | China Resources Holdings |
Website | www |
China Resources Vanguard, doing business as China Resources Vanguard Shop or Vanguard (simplified Chinese: 华润万家; traditional Chinese: 華潤萬家; pinyin: huá rùn wàn jiā; Jyutping: waa4 jeon6 maan6 gaa1), operates the supermarket chains of China Resources. It is the third-largest supermarket chain in Hong Kong. As of 31 December 2014, there are 4866 shops operating in Hong Kong and the mainland Chinese provinces / municipalities of Guangdong, Zhejiang, Jiangsu, Shanghai, Tianjin and Beijing.
According to market research firm EuroMonitor estimates in 2012, China Resources Vanguard supermarket market share in Hong Kong is about 7.8%. Wellcome Hong Kong's market share is about 39.8% and PARKnSHOP Hong Kong's market share is about 33.1%.[1]
On 18 August 2013, China Resources Enterprise's supermarket chain Vanguard and British supermarket Tesco signed a "memorandum of understanding", intending to set up a joint venture interest group in mainland China, Hong Kong and Macau, operating hypermarkets, supermarkets, convenience stores, liquor stores and cash and carry businesses. China Resources Enterprise took an 80% share and Tesco took a 20% share.[2]