Chivas Regal

Chivas Regal
TypeScotch whisky
ManufacturerChivas Brothers
(Pernod Ricard)
Country of origin Scotland
Introduced1909
Alcohol by volume 40%
Variants12 year old, 15 years old, 18 year old, 25 year old
Related productsRoyal Salute whisky
WebsiteChivas Regal

Chivas Regal (/ˈʃɪvəs/) is a blended Scotch whisky produced by the Chivas Brothers subsidiary of Pernod Ricard in Scotland.

Chivas Regal was created in 1909 by Chivas Brothers Master Blender Charles Stewart Howard as a 25-year-old luxury whisky.[1] Chivas Regal has been the market-leading Scotch whisky aged 12 years and older in Europe and Asia Pacific.[2] Its sales grew by 61% between 2002 and 2008.[3] In global terms, Chivas Regal recorded volume sales of 4.9 million nine-litre cases in 2012 and 2013, but sales decreased to 4.4 million cases in 2015.[4] It has been the world's fourth best selling Scotch whisky since 2016.[5][6]

  1. ^ "Chivas Regal". Scotchwhisky.com.
  2. ^ "Top 30 Liquor Brands". March 11, 2017.
  3. ^ Annual Report 2007/8, p.24 "Archived copy" (PDF). Archived from the original (PDF) on 2008-11-14. Retrieved 2009-05-17.{{cite web}}: CS1 maint: archived copy as title (link) and Annual Report 2006/7, p.20 "Archived copy" (PDF). Archived from the original (PDF) on 2009-03-20. Retrieved 2009-05-17.{{cite web}}: CS1 maint: archived copy as title (link).
  4. ^ "Chivas Regal whisky's global sales volume". statista. Retrieved 29 August 2016.
  5. ^ "Scotch Whisky Brand Champion 2019: Glenfiddich". 17 June 2019. Retrieved 24 January 2022.
  6. ^ Woodard, Richard. "Top 10 best-selling Scotch Whiskies", Scotchwhisky.com, 17 December 2018.