Chocos

For the district, see Chocos District.
Chocos
Product typeBreakfast cereal
OwnerKellogg Company
CountryIndia
Related brandsChocapic
MarketsIndia
Websitekelloggs.in/chocos

Chocos is a breakfast cereal manufactured by Kellogg's and sold in certain European and Middle-Eastern countries as well as India.[1] They are usually shaped in 'scoops'. The usual flavor that they come in is chocolate. There are a variety of flavors and shapes that they come in.[2][3]

It is a hugely popular cereal in India.[2] The mascot of Chocos in India was Chocos the Bear until 2005 when he was replaced by Coco the Monkey[citation needed], who is also the mascot of Cocoa Krispies.[4][failed verification] In Europe, the mascot was substituted in 2009.

The cereal itself is similar to Chocapic. Often, Chocos is involved with promotional styles that utilizes various movie characters, such as Spiderman.[5]

  1. ^ "Kellogg's to bring out Chocos 'Star Wars Episode III' pack" - Indian Television
  2. ^ a b "Kellogg’s launches kids’ engagement marketing campaign for Chocos" - Exchange 4 Media Archived 2011-09-29 at the Wayback Machine
  3. ^ "Kellogg Aims For A Bigger Bite Of Breakfast Cereal Market" - The Financial Express
  4. ^ "Kellogg's Chocos readies new interactive contest for kids" - Indian Television
  5. ^ "Kellogg's caught in `Spider mania' — Launches web-shaped cereals"- Hindu Business Line