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Chris Riddell | |
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| Born | 1 February 1981 |
| Nationality | British |
| Occupation | Futurologist |
| Board member of | Museum of Australian Democracy at Eureka |
Christopher Bradley Riddell (born February 1981) is a futurist and digital technology expert.[1][2] He was the first Chief digital officer (CDO) for Mars, Incorporated in Australia and New Zealand,[3] creating the corporate digital strategy behind brands such as Whiskas, Pedigree Petfoods, Wrigley Company, Starburst, Masterfoods, Snickers and Maltesers, among others.
- ^ "Chris Riddell Chief Digital Officer- Australia & New Zealand, Mars". Cebit. Archived from the original on 11 August 2014. Retrieved 9 September 2014.
- ^ "The Future of weather". Yahoo. Retrieved 16 September 2014.
- ^ Cameron, Nadia (15 May 2014). "Mars CDO: We're only halfway through the digital journey". CMO. Retrieved 9 September 2014.