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| Product type | Automotive |
|---|---|
| Owner | Stellantis |
| Produced by | Stellantis North America |
| Introduced | June 6, 1925 |
| Related brands | Mopar, Dodge, Plymouth |
| Markets | Worldwide |
| Previous owners |
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| Website | chrysler.com |
Chrysler is an American brand of automobiles and division owned by Stellantis North America. The automaker was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company. The brand primarily focused on building luxury vehicles as the broader Chrysler Corporation expanded, following a strategy of brand diversification and hierarchy largely adopted from General Motors.
The brand has been historically popular. However starting in the late 2010s, the brand has been overshadowed by other brands owned by Stellantis yet continues to have a large loyalty following among car enthusiasts. As of 2024, the company's production vehicle lineup solely consists of the Pacifica minivan, although there are currently plans by Stellantis to revive the brand, as seen with the Chrysler Airflow concept, due to its heritage and continued popularity.