 | This article contains promotional content. (April 2022) |
&sq=&lang=&file=File:Chunghwa_Filter_Kings.jpg) An old Chinese pack of Chunghwa | |
| Product type | Cigarette |
|---|---|
| Produced by | Shanghai Tobacco Group |
| Country | People's Republic of China |
| Introduced | 1949 |
| Markets | See Markets |
| Carcinogenicity: IARC group 1 | |
Chunghwa (simplified Chinese: 中华; traditional Chinese: 中華; pinyin: Zhōnghuá) Is a Chinese cigarettes brand produced by the Shanghai Tobacco Group, a subsidiary of China Tobacco.[1][2] Chunghwa is marketed as a premium brand, the package design is a bright red color with the Tiananmen and its Huabiao pillars in gold on the front.[3] "Chunghwa", or Zhonghua (中华/中華), is one of the common names for China. As a result, advertisements usually use the name as a pun, though this practice has been controversial. For example, the slogan "Love Our Chunghwa" could also translate as "Love Our China"[2] and could therefore be used as an advertisement.
The cigarettes smell like plums and are purported to have been the preferred cigarette brand of Mao Zedong.[3] The Chunghwa brand can be considered to be a status symbol, and the cigarettes are often given as gifts.
- ^ Graham Earnshaw (30 December 2005). China Business Guide 2006. China Economic Review Publishing. pp. 378–. ISBN 978-988-98254-5-4.
- ^ a b Robert N. Proctor (29 January 2012). Golden Holocaust: Origins of the Cigarette Catastrophe and the Case for Abolition. University of California Press. pp. 109–. ISBN 978-0-520-95043-6.
- ^ a b Restall, Hugo (26 October 2007). "All the Tobacco in China". The Wall Street Journal. Retrieved 14 December 2013.