Cinnamon Toast Crunch

Cinnamon Toast Crunch

Cinnamon Toast Crunch breakfast cereal. "Crispy, Sweetened Whole Wheat & Rice Cereal"
Product type	Breakfast cereal
Owner	General Mills Nestle
Country	U.S.
Introduced	March 5, 1984; 40 years ago (1984-03-05)
Tagline	"Crave Those Crazy Squares", "Unlock the Cinnaverse", "Blasted With Cinna-Dust"
Website	cinnamontoastcrunch.com

Cinnamon Toast Crunch (CTC),^[1] known as Croque-Cannelle in French Canada and Curiously Cinnamon in the UK (previously Cinnamon Grahams), and as a variant called Cini Minis in other European and Latin American countries, is a brand of breakfast cereal produced by General Mills and Nestlé. First produced in 1984,^[2] the cereal aims to provide the taste of cinnamon toast in a crunch cereal format. The cereal consists of small squares or rectangles of wheat and rice covered with cinnamon and sugar. The cereal is puffed and when immersed in milk, it makes a "snap" noise, similar to Rice Krispies.^{[citation needed]} In most European countries and North America, the product is sold in boxes, but in Poland, Slovakia and Russia the cereal is sold in bags.^{[citation needed]} The product was originally marketed outside Europe with the mascot of a jolly baker named Wendell. Wendell was replaced as a mascot by the "Crazy Squares", sentient Cinnamon Toast Crunch squares that often eat each other in commercials.^{[citation needed]}