Circus World (store)

Circus World
FormerlyChild's World (1964–70)
Company typeSubsidiary
IndustryRetail
Founded1964 (1964) in Michigan
FounderSidney Rubin
DefunctAfter 1996 (1996)
HeadquartersMichigan
Number of locations
330 stores (1990)
Area served
United States
ProductsToys
ParentGilbert Companies Inc. (1969)
Rite Aid (1982–85)
Greenman Brothers (1985–90)
Melville Corporation (1990)

Circus World (originally Child's World) was a toy store chain started and operated by Sidney Rubin. The company was purchased and operated by Rite Aid beginning in 1982, and was later bought by Melville Corporation in 1990, when some of its stores were converted to Kay-Bee Toys.