Clark Leonard Hull | |
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| Born | May 24, 1884 Akron, New York, U.S. |
| Died | May 10, 1952 (aged 67) New Haven, Connecticut, U.S. |
| Nationality | American |
| Alma mater | University of Michigan |
| Scientific career | |
| Fields | Psychology |
| Institutions | University of Wisconsin Yale University |
| Hypnosis |
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Clark Leonard Hull (May 24, 1884 – May 10, 1952) was an American psychologist who sought to explain learning and motivation by scientific laws of behavior. Hull is known for his debates with Edward C. Tolman. He is also known for his work in drive theory.
Hull spent the mature part of his career at Yale University, where he was recruited by the president and former psychologist, James Rowland Angell. He performed research demonstrating that his theories could predict behavior. His most significant works were the Mathematico-Deductive Theory of Rote Learning (1940), and Principles of Behavior (1943), which established his analysis of animal learning and conditioning as the dominant learning theory of its time. Hull's model is expressed in biological terms: Organisms suffer deprivation; deprivation creates needs; needs activate drives; drives activate behavior; behavior is goal directed; achieving the goal has survival value.
He is perhaps best known for the "goal gradient" effect or hypothesis, wherein organisms spend disproportionate amounts of effort in the final stages of attainment of the object of drives. Due to the lack of popularity of behaviorism in modern contexts it is little referenced today or bracketed as obsolete.[1] Nonetheless, a Review of General Psychology survey, published in 2002, ranked Hull as the 21st most cited psychologist of the 20th century.[2]
- ^ The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention Ran Kivetz, Columbia University
- ^ Haggbloom, Steven J.; Warnick, Renee; Warnick, Jason E.; Jones, Vinessa K.; Yarbrough, Gary L.; Russell, Tenea M.; Borecky, Chris M.; McGahhey, Reagan; et al. (2002). "The 100 most eminent psychologists of the 20th century". Review of General Psychology. 6 (2): 139–152. CiteSeerX 10.1.1.586.1913. doi:10.1037/1089-2680.6.2.139. S2CID 145668721.