Cleveland Indians name and logo controversy

Indians manager Terry Francona sporting the Chief Wahoo logo on his cap and sweatshirt in 2013

The club name and logo previously used by Major League Baseball's Cleveland Guardians were the subject of significant controversy. The Guardians, an American professional baseball team based in Cleveland, Ohio, were known as the Cleveland Indians from 1915 to 2021, and their branding used Native American imagery and caricatures through much of this time period.

Although the controversial logo Chief Wahoo was officially removed in 2018, the Indian-themed name continued to be a part of the Native American mascot controversy which has led over 115 professional organizations representing civil rights, educational, athletic, and scientific experts to publish resolutions or policies that state that any use of Native American names and/or symbols by non-native sports teams is a harmful form of ethnic stereotyping that promote misunderstanding and prejudice which contributes to other problems faced by Native Americans.[1]

Protest of both the logo and name started in the 1970s, but moved quickly toward the retirement of Chief Wahoo when the 2016 World Series drew international attention to the team. Local groups said they would continue to advocate for a change of the team name, and object to the sale of merchandise with the Chief Wahoo image.[2]

Through the decades of protest, team representatives defended both the name and logo as part of their tradition, with no intention to disparage Native Americans.

The Cleveland Indians officially announced on July 3, 2020, that the club would review its name in the wake of nationwide protests against the murder of George Floyd.[3] On December 14, 2020, team owner Paul Dolan announced that the renaming process would begin. The team continued to play as the Indians for the 2021 season while a new name was selected and other activities necessary for rebranding were implemented.[4] During the 2021 season face paint and headdresses were banned from Progressive Field.[5]

On July 23, 2021, the team announced that beginning in the 2022 season, their new name would be the Cleveland Guardians.[6][7] The name change was made official on November 19, 2021.[8]

  1. ^ "Legislative efforts to eliminate native-themed mascots, nicknames, and logos: Slow but steady progress post-APA resolution". American Psychological Association. August 2010. Retrieved January 23, 2013.
  2. ^ Nick Pedone (July 9, 2019). "As the All-Star Game Goes on Without Chief Wahoo, Local Groups Say They'll Continue Pushing for Indians to Change Name". Cleveland Scene. Archived from the original on January 9, 2021. Retrieved October 10, 2019.
  3. ^ Bell, Mandy (July 3, 2020). "Indians weigh 'best path forward' for team name". Indians.com. MLB Advanced Media. Retrieved July 5, 2020.
  4. ^ "Team Name Update: Letter from Paul Dolan". MLB.com. Retrieved December 14, 2020.
  5. ^ "Cleveland Indians ban headdresses, painted faces at games". Fox8. Associated Press. March 31, 2021.
  6. ^ Bell, Mandy (July 23, 2021). "New for '22: Meet the Cleveland Guardians". MLB.com. MLB Advanced Media. Retrieved September 26, 2021.
  7. ^ Hoynes, Paul (July 23, 2021). "Cleveland Indians choose Guardians as new team name". The Plain Dealer. Retrieved September 26, 2021.
  8. ^ Bell, Mandy (November 19, 2021). "Guardians era officially arrives in Cleveland". MLB.com. Retrieved November 19, 2021.