| Developer | Nintendo |
|---|---|
| Type | Loyalty program |
| Launch date |
|
| Discontinued | June 30th, 2015 (North America), September 30th, 2015 (Europe, Australia, and Japan) |
| Status | Replaced by My Nintendo |
| Website | club |
Club Nintendo was a customer loyalty program formerly provided by Nintendo. The loyalty program was free to join and provided rewards in exchange for consumer feedback and loyalty to purchasing official Nintendo products. Members of Club Nintendo earned credits or "coins" by submitting codes found on Nintendo products and systems, which could be traded in for special edition items only available on Club Nintendo. Rewards included objects such as playing cards, tote bags, controllers, downloadable content, and warranty extensions on select Nintendo products.
On January 20, 2015, it was announced that Club Nintendo would be discontinued in North America on June 30, 2015, and in Europe and Japan on September 30, 2015, due to an upcoming new loyalty program. Flipnote Studio 3D later became available to all North American Club Nintendo members for free for a limited time, and users who signed up to the European version of the new loyalty program during the launch period received Flipnote Studio 3D for free.[1][2][3]
On March 17, 2015, after suddenly announcing their business partnership venture with DeNA, Nintendo stated that they were working with them on a new, cross-platform membership service called My Nintendo to supersede Club Nintendo for the Wii U, Nintendo 3DS, and Nintendo Switch, alongside other devices such as tablets, smartphones and PCs. It was initially launched in Japan on March 17, 2016, alongside Nintendo's first mobile title, Miitomo.[4]