Coca-Cola billboard

This article is about the billboard in Sydney, Australia. For the billboard in Times Square, New York City, see Coca-Cola sign.

The Coca-Cola Billboard in Kings Cross, Sydney, usually referred to by Sydneysiders simply as "The Coca-Cola Sign" or "The Coke Sign", is an advertising billboard erected in 1974 by the Coca-Cola Company. It is more often regarded as an iconic landmark than as an advertisement. Commercially, it is considered to be the premier billboard in Sydney and is the largest billboard in the Southern Hemisphere. It is commonly, though incorrectly, assumed to be heritage-listed.[1]

  1. ^ Search of listings under the NSW Heritage Act, plus other NSW state and local listings, via http://www.environment.nsw.gov.au/heritageapp/heritagesearch.aspx, and using "Darlinghurst Road" as the only search criteria, produces only a local government-listed Woolworths building.