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Product type | Breakfast cereal |
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Owner | WK Kellogg Co |
Produced by | WK Kellogg Co |
Country | United States |
Introduced | 1958 |
Related brands | Rice Krispies Chocos |
Markets | International |
Called Coco Pops in the UK, Ireland, Australia and New Zealand. |
Cocoa Krispies (also known as Choco Krispis, Choco Krispies, Coco Pops, Choco Pops depending on region) is a breakfast cereal produced by WK Kellogg Co (formerly Kellogg's), coming both as a boxed cereal and as a snack bar with a 'dried milk' covered bottom. It is a cocoa flavored version of Rice Krispies that contains real chocolate.[1] In Canada, Rice Krispies Cocoa is their variant of the cereal, with a lighter chocolate flavor. Off-brand "coco krispies" are sold by other companies.
The cereal was introduced in the United States in 1958. In 2003, the cereal was renamed "Cocoa Rice Krispies", as Kellogg's endeavored to unite their Rice Krispies variations under a single marketing schema. In 2006, the name was changed back to Cocoa Krispies. Kellogg's has released variations of Cocoa Krispies such as "Cocoa Krispies Cereal Straws",[2] "Cocoa Krispies Choconilla", and Chocos.[citation needed]