Cola wars

This article is about the soft drink rivalry. For coca wars, see Coca eradication.
Coca-Cola and Pepsi vending machines in Indianapolis, 1988

The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition escalated until it became known as the cola wars.[1][2]

  1. ^ Kim Bhasin (January 1, 2013). "COKE VS. PEPSI: The Story Behind The Neverending 'Cola Wars'". Business Insider. Archived from the original on October 26, 2015. Retrieved November 11, 2015.
  2. ^ "1975: Cola wars heat up with launch of Pepsi Challenge". The Drum. Archived from the original on 2020-11-27. Retrieved 2020-08-29.