ColorsxStudios

COLORSxSTUDIOS GmbH
Company typeGmbH
IndustryMusic
FoundedFebruary 2016
Founders
  • Philipp Starcke
  • Felix Glasmeyer
  • Jonas Weber
  • Steve LeGrand
HeadquartersNalepastraße 18,
Berlin
,
Germany
Area served
Worldwide
Key people
Brandon Payano (A&R)[1]
Jimi Steil (Film Director)[2]
YouTube information
Channel
Years active2016–present
GenreMusic
Subscribers7.23 million[3]
Total views2.76 billion[3]
Last updated: 16 Jan 2024
Websitecolorsxstudios.com
Footnotes / references
[4][5][6][7]

ColorsxStudios GmbH (formerly Colors Media UG), commonly known as Colors (stylized in all caps), is a German music performance platform that aims at introducing and showcasing emerging artist talent in the form of videos with minimalist aesthetics. Since its inception in February 2016, their eponymous YouTube channel has amassed over five million subscribers and almost two billion cumulative views. The recognisable peculiarity of their videos is that each band or artist is filmed alone on stage with a neutral background of a particular color.[8][2][9][10][11]

Having hosted artists such as Billie Eilish, Doja Cat, Jorja Smith, Takeoff, Daniel Caesar, Kali Uchis, Mahalia, Angèle and Mac DeMarco,[12][13][8] ColorsxStudios is credited with somewhat helping upstage and promote new artists in the music, traditional media and fashion industries.[10][14] It is also commonly acknowledged alongside Tiny Desk Concerts, Sofar Sounds, Live Lounge and Mahogany Sessions as one of the biggest live music channels on YouTube.[15][16][8][2]

  1. ^ Cherry, Ronnia (14 April 2020). "An In-Depth Conversation with Brandon Payano, COLORS A&R". DJBooth. Retrieved 3 January 2021.
  2. ^ a b c Chow, Andrew R. (27 November 2019). "Meet COLORS, a Rising Powerhouse for Music Discovery". Time. Retrieved 3 January 2021.
  3. ^ a b "About COLORS". YouTube.
  4. ^ "Imprint". Germany: colorsxstudios.com. Archived from the original on 28 November 2020. Retrieved 3 January 2021.
  5. ^ Ma, Nathan (3 October 2019). "How COLORS Became the Music Industry's Tastemaker". FFWD. Medium. Archived from the original on 24 October 2019. Retrieved 3 January 2021. The studio itself is tucked away in Funkhaus Berlin. Originally registered as Colors Media UG in Berlin by Philipp Starcke in 2017, COLORS rebranded as Colorsxstudio GmbH last month, bringing its share capital up to €25,000 from €900 and adding Felix Glasmeyer and Jonas Weber on board as co-founders.
  6. ^ Kenneally, Cerys (23 March 2020). "COLORS launch 24/7 London livestream following coronavirus pandemic". The Line of Best Fit. Retrieved 3 January 2021.
  7. ^ "COLORS: About". YouTube. Retrieved 3 January 2021.
  8. ^ a b c Thibault, Alexis (26 November 2018). "What is Colors, the new musical platform that's reinventing live sessions?". Numéro. ISSN 1292-6213. Retrieved 3 January 2021.
  9. ^ Gordon, Clarissa (25 February 2019). "COLORS Studios mixes music, minimalist aesthetics". The Daily Targum. OCLC 15814709. Retrieved 3 January 2021.
  10. ^ a b "How Colors Studios has shaped music & fashion". Repeat. 24 October 2018. ISSN 0168-6542. Retrieved 3 January 2021.
  11. ^ Spencer, Samantha (19 February 2018). "Youtube Spotlight: COLORS Berlin". WRVU. Retrieved 3 January 2021.
  12. ^ "From Billie Eilish to Jorja Smith: iconic performances from Youtube's most unique music channel, COLORS". Purple Sneakers. Australia. 24 June 2020. Retrieved 3 January 2021.
  13. ^ Frankinet, Marie (16 October 2019). "Comment les sessions Colors sont devenues si populaires?" [How did the Colors sessions become so popular?]. Moustique.be (in French). Belgium. Archived from the original on 19 October 2019. Retrieved 3 January 2021.
  14. ^ Sutton, Naima (10 August 2020). "How COLORS Studio Upstaged The Traditional Music Media". Shades of Noir. Archived from the original on 15 January 2021. Retrieved 3 January 2021.
  15. ^ Moran, Sarah (20 February 2020). "8 live music YouTube channels you need to know about". Time Out. ISSN 0049-3910. Retrieved 3 January 2021.
  16. ^ Yuen, Michelle (30 July 2020). "How COLORS, DSCVR, and NPR Tiny Desk Concerts Affect Artist Growth". Chartmetric. Retrieved 3 January 2021.