Comfort (fabric softener)

Comfort
Owner	Unilever
Country	UK
Introduced	1969; 55 years ago
Markets	Worldwide
Tagline	Softness is the feeling called Comfort.

Comfort is a British fabric softener brand marketed by Unilever. The range includes Comfort Pure (for delicate skin) ^[1] and Comfort Crème (a premium brand).^[2] Scents include Passion Flower and Ylang Ylang, Lily and Riceflower, Wild Pear and Ginkgo and the Original Comfort Blue.

The product is sold as Soft in Chile, Badin in Israel and Molto in Indonesia and has similar variants to Comfort.

^ Comfort Pure website: Comfort Pure (for delicate skin) Archived 2007-08-22 at the Wayback Machine. Accessed May 30, 2007
^ Comfort Creme website: Comfort Crème (for extra luxurious softness) Archived 2007-05-18 at the Wayback Machine. Accessed May 30, 2007

[1] Comfort Pure website: Comfort Pure (for delicate skin) Archived 2007-08-22 at the Wayback Machine. Accessed May 30, 2007

[2] Comfort Creme website: Comfort Crème (for extra luxurious softness) Archived 2007-05-18 at the Wayback Machine. Accessed May 30, 2007

[1]

[2]