Comics packaging is a publishing activity in which a publishing company outsources the myriad tasks involved in putting together a comic book — writing, illustrating, editing, and even printing — to an outside service called a packager. Once the comics packager has produced the comic, they then sell it to the final publishing company.[1]
In this arrangement, the comics-packaging company acts as a liaison between a publishing company and the writers, artists, and editors that design and produce the comic book. Comics packagers thus blend the roles of agent, editor, and publisher (as distinct from syndicates, which perform a similar function in the comic strip industry).
Comics packagers, often operated by notable artists such as Will Eisner and Jack Binder, formed in the 1930s to supply cheaply produced material to the burgeoning American comics industry. Some comics publishers used packaging services in the 1970s, 1980s, and 1990s as well. Comics packagers and art studios also played role in the British comics industry. Although not as prevalent as it once was, comics packaging still forms a segment of the modern comics industry.
Bill Everett: We'd put the whole book together, deliver the package to the publisher and get paid for it.