Commercial diplomacy is diplomacy that focuses on development of business between two countries.[1][2] It aims at generating commercial gains in the form of trade and inward and outward investment by means of business and entrepreneurship promotion and facilitation activities in the host country.[3] Commercial diplomacy is pursued with the goal of gaining economic stability, welfare, or competitive advantage.[4]
As a term, "commercial diplomacy" emerged in the second half of the twentieth century (e.g., Joseph, 1965;[5] Corbet, 1972[6]), but the concept certainly existed in previous centuries.[7] In literature the concepts of economic diplomacy and commercial diplomacy are often used interchangeably.[4] Definitions of both concepts vary, and consequently the relationship between them is also described differently. Some authors argue that commercial diplomacy is a subset of economic diplomacy.[8] It is certain, however, that both kinds of diplomacy are "irrevocably intertwined" and thus "distinct [but] obviously closely related to [each other]".[9]
^Naray, O. (2008). "Commercial Diplomacy: A Conceptual Overview." Conference paper for the 7th World Conference of TPOs – The Hague, The Netherlands.
^Ruel, H. J. M. and Visser, R. (2012). "Commercial Diplomats as corporate entrepreneurs: explaining role behavior from an institutional perspective", International Journal of Diplomacy and Economy.
^ abReuvers, S. and Ruel, H. J. M., "Research on Commercial Diplomacy: Review and Implications" in Commercial Diplomacy and International Business: a conceptual and empirical exploration, Ruel, H. J. M., ed. (Advanced series in Management, Emerald, 2012).
^Curzon, Gerard. (1965). Multilateral commercial diplomacy; the General agreement on tariffs and trade, and its impact on national commercial policies and techniques. Praeger. OCLC239350.
^Otte, T. G. (2016), ""A Kind of Black Hole"?: Commercial Diplomacy Before 1914", The Foreign Office, Commerce and British Foreign Policy in the Twentieth Century, London: Palgrave Macmillan UK, pp. 25–68, doi:10.1057/978-1-137-46581-8_2, ISBN978-1-137-46580-1