Committee of Advertising Practice

Not to be confused with the Broadcast Committee of Advertising Practice, which regulates advertisements on television and radio.

Committee of Advertising Practice
AbbreviationCAP
TypeNon-governmental organisation
PurposeAdvertising industry self-regulation policy creation
HeadquartersCastle House, 37-45 Paul Street, Shoreditch, London[1]
Region served
United Kingdom
Websiteasa.org.uk

The Committee of Advertising Practice (CAP) is a British organisation responsible for the UK Code of Non-Broadcast Advertising, Sales Promotion and Direct Marketing, which is the main code of practice for self-regulation of the non-broadcast advertising industry in the UK.

It is the sister organisation of, and is administered by, the Advertising Standards Authority (ASA).[2]

  1. ^ "The ASA and CAP are moving". Advertising Standards Authority. 9 September 2019. Retrieved 19 July 2020.
  2. ^ "Committee of Advertising Practice (CAP)". Archived from the original on 14 December 2018. Retrieved 19 July 2020.