Compare.com

Compare.com
FormerlyComparenow.com
Company typeSubsidiary
IndustryInsurance
Founded2013; 11 years ago (2013)
FounderAndrew Rose
HeadquartersRichmond, Virginia, US
Key people
Allie Feakins (CEO)
ProductsAuto Insurance Comparison
Parent
Websitehttps://www.compare.com

Compare.com (formerly Comparenow.com) is a comparison shopping website for intangible products, most notably car insurance, with headquarters in Richmond, VA. Compare.com was owned by its founding investor, Admiral Group plc, owner of the United Kingdom's first car insurance comparison site.[1]

Insurance carriers on the compare.com panel are contractually obligated to honor the rate presented on compare.com's site, as long as the user's information is correctly entered. Compare.com typically charges the auto insurer on a cost-per-sale basis.[2]

On March 27, 2023, Compare.com was acquired by comparison shopping website Insurify. However, its UK original investor retained a minority stake in the company.[3][4]

  1. ^ "Confused.com overhauls brand in search of 'expert' positioning". Marketing Magazine. 2013-05-29. Retrieved 2015-03-26.
  2. ^ Blackwell, John Reid (2014-03-10). "Comparenow trying to change the way consumers buy auto insurance". Richmond Times Dispatch. Retrieved 2014-05-11.
  3. ^ "Insurify completes acquisition of Compare.com". Fintech Global. Retrieved 2023-07-19.
  4. ^ "Insurify Completes Acquisition of Compare.com". Business Wire. Retrieved 2023-07-19.