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The Consumer Council is an independent statutory authority in Hong Kong, established in 1974 and formalised in April 1977 under the Consumer Council Ordinance (Cap. 216). Its role is to enhance consumer welfare and empower consumers to protect themselves.[1] Over the course of the past four decades the expansion in the council's duties and services on consumer protection, such as the publishing of the CHOICE Magazine in 1976, the recent launch of online price-watching tools, and conducting studies on different aspects of the consumer market, have coincided with the socio-economic development of Hong Kong. Apart from being a consumer advisor, it has assumed the role as a key stakeholder in making of consumer-related policies.
The chairman, vice-chairman, and members of the council are all appointed by the Chief Executive of the HKSAR for renewable terms of two years.[1]
