Corporate anniversary

Marketing
Key concepts
Promotional content
Promotional media
Research

In marketing, a corporate anniversary is a celebration of a firm's continued existence after a particular number of years. The celebration is a media event which can help a firm achieve diverse marketing goals, such as promoting its corporate identity, boosting employee morale, building greater investor confidence, and encouraging sales. As a public relations opportunity,[1] it is a way for a firm to tout past accomplishments[2] while strengthening relationships with employees and customers and investors. The duration of the celebration itself can vary considerably, from an hour or day[3] to activities happening throughout the year.[4] Many businesses use an anniversary to express gratitude for past success.[5] Generally, larger corporations have the means to stage more elaborate celebrations.

  1. ^ Kevin Maney (June 16, 2011). "5 lessons from IBM's 100th anniversary". CNN Money. Archived from the original on January 22, 2013. Retrieved 2013-02-08.
  2. ^ Alex Hawkes (31 October 2011). "Chevrolet celebrates 100th anniversary..." The Guardian. Retrieved 2013-02-08.
  3. ^ Cite error: The named reference tws2H19 was invoked but never defined (see the help page).
  4. ^ Hedley Donovan, Andrew Heiskell (October 2, 1972). "An Anniversary Letter". Sports Illustrated and CNN. Archived from the original on June 15, 2010. Retrieved 2013-02-08. ....So these next few months mark the 50th anniversary of the company. ..
  5. ^ ANDREW ROSS SORKIN (October 7, 2011). "DealBook Celebrates 10-Year Anniversary". The New York Times. Retrieved 2013-02-08. ... 10 years later, I felt it was time to tweak my title in DealBook's nameplate to better reflect the enormous contributions of the reporting and editing team.