The cottage cheese boycott (Hebrew: מחאת הקוטג' or חרם הקוטג') was an Israeli consumer boycott which began in June 2011 using Facebook. The protest was against the continuing rise of food prices in Israel. The organizers called on the public to stop buying cottage cheese, which is perceived as a basic food item in Israel. Within a short time, 100,000 users joined the Facebook protest page.[1] As the boycott gained momentum, it sparked a public debate on the high cost of living in Israel.[2]
Despite special sales campaigns designed to tempt shoppers, supermarket chains reported a sharp drop in the purchase of cottage cheese by Israel's three leading dairies, and the price of cottage cheese in the country was lowered.