Cottagecore (sometimes referred to as countrycore or farmcore)[1][2] is an internet aesthetic idealising rural life. Originally based on a rural European life,[3] it was developed throughout the 2010s and was first named cottagecore on Tumblr in 2018.[4] The aesthetic centres on traditional rural clothing, interior design, and crafts such as drawing, baking, and pottery, and is related to similar aesthetic movements such as grandmacore, goblincore, gnomecore and fairycore.
Some sources describe cottagecore as a subculture of Millennials and Generation Z. Economic forces and other challenges facing these young people may be a significant driver of this trend, along with these generations' emphasis on sustainability, and the trend to work from home (initially during the COVID-19 pandemic).
... dubbed "cottagecore" (also "countrycore" and "farmcore"), it offers a romanticised vision of country life.
Occasionally referred to as farmcore or countrycore, cottagecore romanticises the idea of living off the land ...