CozyCot

CozyCot Pte. Ltd.
Company typePrivately held company
Founded2001 (website),
2002 (company)
Headquarters
1 Scotts Road #26-05/07
Shaw Centre
,
Area served
East Asia and Southeast Asia (mainly Singapore)
Key people
Nicole Yee
Clemen Chiang
ProductsCozyCot (website, newspaper, mook),
various live events
Revenue$1.16 million (2009)[2]
Number of employees
38[1]
Websitehttp://www.cozycot.com/

CozyCot is a social networking website for women from East Asia and Southeast Asia (especially Singapore). It was founded by Nicole Yee and Clemen Chiang in 2001, as a hobby website dedicated to Asian women. Subsequently, the concept of sharing product and service information and opinions gathered a steady community, turning it into a venture business. CozyCot users interact in the forum and by reviewing beauty products (the review system produced reviews for over 35,000 products), also in the live events organized by the staff. The importance of its review database is increased by an iPhone scanner software developed by CozyCot, which allows users to pull up product reviews from the website by capturing the barcodes with cameras in their iPhones. In April 2010, CozyCot launched the newspaper and, in June 2011, the mook with the same name.

  1. ^ a b Cite error: The named reference BusinessTimes2 was invoked but never defined (see the help page).
  2. ^ Lee Yen Nee (June 9, 2010). "Her hobby is now a million-dollar business". The Straits Times. Retrieved June 9, 2010.(available also in mirror page)