Cracker Barrel

Cracker Barrel Old Country Store, Inc.

Trade name	Cracker Barrel
Company type	Public
Traded as	Nasdaq: CBRL S&P 600 component
ISIN	US22410J1060
Industry	Restaurants
Founded	September 19, 1969; 55 years ago (1969-09-19)
Founder	Dan Evins
Headquarters	Lebanon, Tennessee , United States
Number of locations	658 (2024)
Area served	United States
Key people	Carl Berquist (chairman) Julie Masino (president and CEO)[1]
Products	Southern Cuisine (breakfast foods • seafood • chicken platters • Dumplings • Steaks • Kids Menu • Pork Dishes • Salads • Sandwiches • Beef Platters • Desserts) [2]
Services	Food General store
Revenue	US$3.47 billion (2024)
Operating income	US$45.1 million (2024)
Net income	US$40.9 million (2024)
Total assets	US$2.16 billion (2024)
Total equity	US$440 million (2024)
Number of employees	77,600 (2024)
Subsidiaries	Logan's Roadhouse (1999–2006) Rocking Chair, Inc. (2002–present)[3] Maple Street Biscuit Company (2019–present)
Website	crackerbarrel.com
Footnotes / references Financials as of August 2, 2024[update].[4]

Cracker Barrel Old Country Store, Inc., trading as Cracker Barrel, is an American chain of restaurant and gift stores with a Southern country theme. The company's headquarters are in Lebanon, Tennessee, where Cracker Barrel was founded by Dan Evins and Tommy Lowe in 1969. The chain's early locations were positioned near Interstate Highway exits in the Southeastern and Midwestern United States, but expanded across the country during the 1990s and 2000s. As of August 10, 2023^[update], the company operates 660 stores in 45 states.

Cracker Barrel's menu is based on traditional Southern cuisine, with appearance and decor designed to resemble an old-fashioned general store. Each location features a front porch lined with wooden rocking chairs, a stone fireplace, and decorative artifacts from the local area. Cracker Barrel partners with country music performers. It engages in charitable activities, such as its assistance to victims of Hurricane Katrina and injured war veterans.

The company was criticized for anti-LGBT policies in the 1990s, which it reversed in response to backlash from the public and shareholders. In the early 2000s, Cracker Barrel was the subject of several civil rights lawsuits and a U.S. Justice Department investigation, all of which were settled. Cracker Barrel licensed products are sold in grocery stores under the name "CB Old Country Store" following a 2013 trademark-infringement lawsuit brought by Kraft Foods, which sells cheese under the brand name Cracker Barrel.