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| Product type | Caramel coated popcorn and peanuts |
|---|---|
| Owner | PepsiCo (via Frito-Lay) |
| Introduced | 1896 |
| Previous owners | The Cracker Jack Company Borden |
| Website | fritolay.com/crackerjack |
Cracker Jack is an American brand of snack food that consists of molasses-flavored, caramel-coated popcorn and peanuts, well known for being packaged with a prize of trivial value inside. The Cracker Jack name and slogan, "The More You Eat, The More You Want," were registered in 1896.[1] Food author Andrew F. Smith has called it the first junk food.[2]
Cracker Jack is famous for its connection to baseball lore.[3] The Cracker Jack brand has been owned and marketed by Frito-Lay since 1997.[1] Frito-Lay announced in 2016 that the toy gift would no longer be provided and had been replaced with a QR code which can be used to download a baseball-themed game.[4]
- ^ a b "CJCA – Cracker Jack Collectors Association – History & Lore". Crackerjackcollectors.com. Retrieved November 20, 2013.
- ^ Fernandez, Manny (August 8, 2010). "Let Us Now Praise the Great Men of Junk Food". The New York Times. p. WK3.
- ^ Tannenbaum, Kiri (February 2, 2011). "History of Cracker Jack – History of Snack Foods". Delish.com. Retrieved November 20, 2013.
- ^ "Cracker Jack getting rid of toy prizes, replacing them with digital game codes". Sfgate.com. April 27, 2016.