Craft soda

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Craft soda is a soft drink that is produced in small quantities from natural ingredients.^[1] Craft soda is in most cases made with sweeteners other than sucrose (sugar) or high-fructose corn syrup and contains sparing amounts of preservatives.^[2] Craft soda is often innovative in terms of raw materials and flavors.

Some of the literature adds that craft soda producers need to be authentic and small, or even local market only, and independent of major soft drink companies. Still, those big companies are trying to capitalize on the popularity of these types of drinks with craft soda-like products.^[3]

Craft soda is a certain trend in the U.S., with a market share of 1% in 2015,^[4] but in 2018 it also became noticeable in the Netherlands and Belgium. An American market researcher estimated the world market value for craft soda in 2016 at USD 537.9 million and expected sales in this segment to increase sharply.^[5]