Crown Jewel (NASCAR)

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Historic and prestigious races in NASCAR are often called Crown Jewels. Most commonly these races are the Daytona 500, Coca-Cola 600, and Southern 500. NASCAR also recognizes the Brickyard 400 as a Crown Jewel. During the Winston Million program, the Winston 500 at Talladega was included, but most modern sources do not include it as a Crown Jewel race. Some media members and drivers argue that the Bristol Night Race is a Crown Jewel event as well.

From 1985 to 1997, NASCAR Cup Series sponsor Winston (cigarette) offered a one-million-dollar bonus to any driver who won three out of the four races in a single season.

Winning all Crown Jewel races is sometimes referred to as a Grand Slam. Nine drivers have completed a Grand Slam, including Jeff Gordon, Bobby Allison, and Jimmie Johnson, who have accomplished the feat three different times.