Cult brand

This article was nominated for deletion. The discussion was closed on 22 August 2024 with a consensus to merge the content into the article Lifestyle brand. If you find that such action has not been taken promptly, please consider assisting in the merger instead of re-nominating the article for deletion. To discuss the merger, please use the destination article's talk page. (August 2024)

This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages) This article may rely excessively on sources too closely associated with the subject, potentially preventing the article from being verifiable and neutral. Please help improve it by replacing them with more appropriate citations to reliable, independent, third-party sources. (May 2020) (Learn how and when to remove this message) This article may be written from a fan's point of view, rather than a neutral point of view. Please clean it up to conform to a higher standard of quality, and to make it neutral in tone. (May 2020) (Learn how and when to remove this message) This article contains wording that promotes the subject in a subjective manner without imparting real information. Please remove or replace such wording and instead of making proclamations about a subject's importance, use facts and attribution to demonstrate that importance. (May 2020) (Learn how and when to remove this message) (Learn how and when to remove this message)

A cult brand is a symbol-intensive brand usually tied to a single customer segment or a specific product category. Cult brands deliver a sense of belonging between people who share the same culture and passions. Harley-Davidson is a typical example of cult brand because they effectively express open roads culture, free spirit mythology, and connotations of Hells Angels’ machismo. These ideas amass a following of the company's brand.

Other cult brands, often characterized by exclusive owners clubs and intensive social activities, are Ferrari, Ducati, Nautor Swan, Fender, Cohiba, and Breguet.^{[2] [1]}