| Curious | |
|---|---|
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| Fragrance by Britney Spears | |
| Released | September 14, 2004 |
| Label | Elizabeth Arden |
| Tagline | Do you dare? |
| Flanker(s) | Curious: In Control - Curious Heart |
| Successor | Fantasy |
Curious is Britney Spears' first fragrance, developed in partnership with Elizabeth Arden and launched in 2004. Created by Claude Dir, it debuted in the United States in September 2004, followed by a global release in March 2005. Curious received widespread acclaim. It became the top-selling fragrance of 2004, with sales exceeding $100 million.[1] By 2011, Elizabeth Arden had sold over 700 million bottles of the fragrance.[2] Experts attribute part of its success to Spears appeal, acknowledging that she 'made it cool to wear fragrance' among young women.[3]
- ^ "How Britney Spears Built a Billion-Dollar Business Without Selling a Single Record". Yahoo life!. November 29, 2018.
- ^ "Taylor Swift Smells Sweet Success". The Hollywood Reporter. November 5, 2010.
- ^ "The Curious Staying Power of Britney's Perfume Empire". Racked. October 20, 2016.