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The customer base is a group of customers who repeatedly purchase the goods or services of a business. These customers are a main source of revenue for a company. The customer base may be considered a business's target market, where customer behaviors are well understood through market research or past experience. Relying on a customer base can make growth and innovation difficult.[1]
Companies with a customer base consisting mainly of large companies may increase their customer base by pursuing small and mid-size companies.[2]
- ^ Cite error: The named reference
Solutionwas invoked but never defined (see the help page). - ^ Weier, Mary Hayes (December 5, 2006). "SAP Intends To Triple Customer Base In Four Years". InformationWeek. Retrieved June 25, 2007.