Customer intelligence

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Customer intelligence" – news · newspapers · books · scholar · JSTOR (April 2019) (Learn how and when to remove this message)

Customer intelligence (CI) as part of business intelligence is the process of gathering information regarding customers, and their details and activities, to build deeper and more effective customer relationships and improve decision-making by vendors.^{[1][verification needed]}