DEKA (New Zealand)

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "DEKA" New Zealand – news · newspapers · books · scholar · JSTOR (August 2011) (Learn how and when to remove this message)

DEKA

DEKA store in Tauranga in 2001
Industry	Retail
Founded	1988
Defunct	2001 (2001)
Fate	Rebranded to Farmers
Successor	Farmers
Area served	New Zealand
Owner	Farmers Trading Company
Website	Archived official website at the Wayback Machine (archived 2001-05-18)

DEKA was a nationwide chain of general merchandise stores in New Zealand. It was launched in 1988 by L.D. Nathan, which split its supermarket and general merchandise divisions. In 1992 ownership of DEKA shifted to the Farmers Trading Company, which had until then been a competitor. As a result of unsustainable financial losses, all DEKA stores were either closed or converted to Farmers stores in 2001.