 | |
| Founded | 2008 |
|---|---|
| Founders | Hank Green Alan Lastufka |
| Headquarters | Missoula, Montana (since 2013) |
Key people | John Green (co-owner) Laura Jones Joukovski (CEO) |
Number of employees | About 50[1] (2022) |
DFTBA Records, commonly known as DFTBA.com, is an e-commerce merchandise company that was co-founded by Hank Green and Alan Lastufka in 2008.[2] Originally a record label, the company now focuses on selling merchandise for prominent YouTube content creators, such as Green himself, his brother the novelist John Green, Charlie McDonnell, CGP Grey, Kurzgesagt, and Charles Trippy, among several others. DFTBA is an initialism for "don't forget to be awesome", a catchphrase of the Green brothers.
- ^ Patel, Nilay (2 August 2022). "Why Hank Green can't quit YouTube for TikTok". The Verge. Retrieved 5 August 2022.
- ^ Lindquist, David (1 June 2014). "John Green's online work (and play) yields smart money". The Indianapolis Star. Retrieved 15 August 2022.