DICE (ticketing company)

DICE FM HOLDINGS LTD
DICE
Company typePrivate
IndustryMobile ticketing
Founded2013 (2013) in London, United Kingdom
FoundersPhil Hutcheon
Headquarters
London
,
United Kingdom
Key people
Services
Number of employees
  • Steady 122 (2017)
  • Increase 360 (2021)
  • Increase 480 (2022)
SubsidiariesBoiler Room
Websitedice.fm

DICE is a ticketing software company based in London, United Kingdom.[1] Its web and mobile technology products enable users (often referred to by the company as fans)[2] to search, browse and buy tickets to all kinds of live events, including concerts, festivals, comedy shows and other types of performances or talks. DICE gained popularity as a ticketing app for its strong stance against scalping,[3] implementing guardrails within its products to limit fraud[4] and price gouging.[5] DICE also develops technology products for live show organisers and promoters for them to manage event marketing and better understand their audiences.

During the global COVID-19 pandemic, DICE temporarily pivoted as a live streaming service where fans could buy tickets to access private shows from artists like Kylie Minogue, Bicep, Lewis Capaldi or Nick Cave.[6][7] DICE moved on to acquire live music broadcaster Boiler Room in 2021.[8]

In September 2021, DICE completed its Series-C funding, raising $122 million with SoftBank Vision Fund, Nest co-founder and iPod inventor Tony Fadell as well as French billionaire entrepreneur Xavier Niel. Early investors include DeepMind co-founders Mustafa Suleyman and Demis Hassabis, and software development studio Ustwo.[9]

an image of the fan, a small black sticky figure with two googley eyes,
"The Fan", DICE's secondary logo and mascot
  1. ^ "DICE Wants To Be The First Gig Ticketing Giant That Music Fans Adore". TechCrunch. 18 September 2014. Retrieved 2021-09-28.
  2. ^ "Our story and mission | About DICE". dice.fm. Retrieved 2023-01-05.
  3. ^ Deahl, Dani (2019-10-16). "Primavera Sound festival switches to mobile-only tickets to combat bots and scalping". The Verge. Retrieved 2023-01-05.
  4. ^ "SoftBank Backs Anti-Scalping Live Music Ticketing Platform, DICE With Funding". headlinermagazine.net. Retrieved 2023-01-05.
  5. ^ "After raising $122m, DICE buys livestreaming platform Boiler Room". Music Business Worldwide. 2021-10-04. Retrieved 2023-01-05.
  6. ^ Hutcheon, Phil (2021-09-06). "20 things we've learned about music live streaming". DICE News. Retrieved 2023-01-05.
  7. ^ "DICE offers Aussie acts new direct-to-fan merchandise service". The Music Network. 2021-03-09. Retrieved 2023-01-05.
  8. ^ "Boiler Room acquired by ticketing platform DICE". DJMag.com. 2021-10-05. Retrieved 2023-01-05.
  9. ^ Lunden, Ingrid (27 September 2021). "London's Dice raises $122M at a $400M valuation for its intelligent event discovery and booking platform". TechCrunch.