DS Automobiles

DS Automobiles
Product typeLuxury vehicles
OwnerStellantis (since 2021)[1][2]
Produced byStellantis
CountryFrance
IntroducedFebruary 5, 2009; 15 years ago (2009-02-05) (as a Citroën brand)
June 1, 2014; 10 years ago (2014-06-01) (as an independent brand)
Related brands
MarketsWorldwide
Previous ownersCitroën (2009–2015)
PSA Group (2015–2021)
Websitedsautomobiles.com

DS Automobiles is a French luxury-premium marque created in 2009. Formerly part of Automobiles Citroën S.A., DS has been a standalone brand ultimately owned by PSA Group, later Stellantis. The independent DS marque was created in 2014 from the former DS subbrand and line of models of Citroën cars made since 2009, although it had been separated from Citroën in Asia since 2012.[3][4][1][2]

DS can be an abbreviation of Different Spirit or Distinctive Series, although it is also considered a nod to the classic executive car Citroën DS. The name is also a play on words, as in French it is pronounced like the word déesse, meaning "goddess".

  1. ^ a b "Stellantis N.V. Annual Report and Form 20-F for the year ended December 31, 2022" (PDF).
  2. ^ "A new visionary experience of luxury-premium brand DS launches shining with DS 5 and DS 4". DS Automobiles China. 28 June 2012. Retrieved 27 January 2016.
  3. ^ Robbins, Alex (10 September 2014). "DS brand's split from Citroën confirmed". The Daily Telegraph.