Da Grassroots

Da Grassroots
Also known asDa Grass Roots Music
OriginToronto, Ontario, Canada
GenresCanadian hip hop
OccupationRecord producers
Instrument(s)Sampler, keyboard, turntable
Years active1989–present
LabelsBlack Employed Records, Conception Records
MembersMr. Attic
Mr. Murray
Past membersSwiff (deceased)

Da Grassroots is a Canadian hip-hop production team from Toronto, Ontario, composed of Mr. Attic, Mr. Murray, and Swiff. The Juno Award-winning group contributed to the development of Toronto hip-hop throughout the 1990s, highlighted by the release of their debut album Passage Through Time in 1999.[1]

In 1994 they were featured in Andrew Munger's documentary film Make Some Noise.[2]

After the underground success of their album, each member began working on various solo projects. Mr. Attic co-founded Choice Cut Records, Mr. Murray produced for LAL, and Swiff produced for artists on the group's Black Employed Records label.[3]

On July 31, 2018, Swiff died of cancer at the age of 47.[4]

  1. ^ Canadian Hip Hop: Choclair - Eyes On the Prize: Turning Northern Touch Into Midas Touch Archived 2012-07-30 at archive.today Exclaim!. Accessed on December 9, 2008.
  2. ^ Craig MacInnis, "Hip-hop culture makes some noise". Toronto Star, April 22, 1995.
  3. ^ Choice Cut Records Archived 2008-01-19 at the Wayback Machine ChoiceCutRecords.com. Accessed on December 9, 2008.
  4. ^ Cowie, Del F. "In memoriam: Swiff LaRoc, 1970-2018". Now. Retrieved August 6, 2018.