Daig (/daɪɡ/) is an expression common in Basel and the rest of German-speaking Switzerland and refers to a milieu consisting of wealthy families from the Swiss city of Basel.
These primarily Protestant families had full civic rights in the then city-state since the High Middle Ages and are known for their particular idiosyncratic habits and a dialect distinct from that of the rest of the population.[1] For centuries the Daig was the social, political and economic elite of Basel, becoming a quasi city aristocracy, although always remaining judicially part of the bourgeois class.[1][2]