 | |
| Company type | Private |
|---|---|
| Predecessor | Daisy Manufacturing Company |
| Founded | Plymouth, Michigan (1882) |
| Founder | Clarence Hamilton |
| Headquarters | , |
Area served | Worldwide |
| Products | air guns |
| Owner | Bruckmann, Rosser, Sherrill & Co. |
| Website | www |
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Daisy Outdoor Products (known primarily as Daisy) is an American airgun manufacturer known particularly for their lines of BB guns. It was formed in 1882 initially as the Plymouth Iron Windmill Company in Plymouth, Michigan, to manufacture steel windmills, and from 1888 started bundling BB-caliber air guns with each windmill purchase as a sales promotion. With the unrivaled popularity of their 1888-model Daisy BB Guns, the company changed the name to Daisy Manufacturing Company in 1895 and switched their business to solely producing air guns for sale. Throughout the 20th century, Daisy has been known as a company that makes and sells BB guns and pellet youth rifles. Their Red Ryder BB Gun is perhaps the best known and longest production item, which has been featured in many TV shows and movies since its introduction in the spring of 1940.