Type of business | Private company |
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Type of site | E-commerce |
Available in | Chinese |
Headquarters | Beijing, People's Republic of China |
Area served | People's Republic of China |
Founder(s) | Peggy Yu Li Guoqing |
Key people | Guoqing Li (CEO), Peggy Yu (Executive chairwoman) |
Industry | Online shopping |
Employees | 2,907[1] |
URL | Dangdang.com |
Advertising | Web banner |
Launched | 1999 |
E-commerce China Dangdang Inc. (Chinese: 当当网), known as Dangdang, is a Chinese electronic commerce company, founded by Peggy Yu and Li Guoqing in 1999.[2] It is headquartered in Beijing and its main competitors are Amazon.cn (or Amazon China, formerly Joyo.com) and JD.com (or Jingdong, formerly 360buy.com). The competition escalated into a price war in December 2010, with each retailer marking down a wide range of items, especially books.[3] DangDang made an IPO on the NYSE in November 2010, estimated at approximately US$1 billion.[2]
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