Data driven marketing

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Data-driven marketing is a process where marketers employ a process to gain insights into consumer behavior, including purchasing patterns, advert effectiveness, and browsing habits. Contemporary methods utilize big data strategies to collect and analyze information on consumer interactions and engagements, aiming to predict future behaviors. This analysis involves evaluating existing data, acquiring new data and systematically organizing and interpreting it to improve marketing strategies. The primary objective is to better understand and address customer needs. Market research provides a detailed understanding of consumer preferences