David Aaker

David Aaker
Born
David Allen Aaker

(1938-02-11) February 11, 1938 (age 86)
Fargo, North Dakota, U.S.
Occupation(s)Vice Chairman at Prophet, consultant, author
Known forBrand strategy
ChildrenJennifer Aaker[1]

David Allen Aaker (born February 11, 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy.[2] He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.[3]

  1. ^ "MBA Prof Of The Year: Stanford's Jennifer Aaker". Poets and Quants. January 1, 2019. Retrieved October 26, 2021.
  2. ^ St. John, Olivia (January 21, 2013). "Made in USA makes comeback as a marketing tool". USA Today.
  3. ^ Paul, Sullivan (January 5, 2018). "There's More to Naming a Company After Yourself Than Ego". New York Times. Retrieved 7 January 2018.