David Lucas (composer)

David Lucas
David Lucas, 2015
Background information
Birth name	David Helfman
Born	(1937-04-21) April 21, 1937 (age 87) Buffalo, New York
Genres	Rock and roll
Occupation(s)	Composer, singer, and producer
Years active	1941–present
Website	davidlucasmusic.com

David Lucas (born David Helfman April 21, 1937) is an American rock and roll composer, singer, and music producer. He has written thousands of commercial jingles, such as AT&T's "Reach Out and Touch Someone." In 1981, he received a Clio Award for composing the music to Pepsi's "Catch That Pepsi Spirit." As a record producer, he worked with many new artists such as Blue Öyster Cult. On the 1976 Blue Öyster Cult song "(Don't Fear) The Reaper" which he co-produced, Lucas sang backup vocals and came up with the idea for using a cowbell, parodied by Christopher Walken in the "More cowbell" skit on Saturday Night Live. In June 2011, Lucas was inducted into Buffalo's Music Hall of Fame.^[1]