David Ogilvy (businessman)

David Ogilvy
Born
David Mackenzie Ogilvy

23 June 1911
West Horsley, Surrey, England, United Kingdom
Died21 July 1999(1999-07-21) (aged 88)
Château de Touffou, Bonnes, France
OccupationAdvertising executive
ChildrenDavid F. Ogilvy
RelativesIan Ogilvy (nephew)

David Mackenzie Ogilvy CBE (/ˈɡəlv/; 23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising." Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits. His most famous campaigns include Rolls-Royce, Dove soap, and Hathaway shirts.