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David Ogilvy | |
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Born | David Mackenzie Ogilvy 23 June 1911 West Horsley, Surrey, England, United Kingdom |
Died | 21 July 1999 Château de Touffou, Bonnes, France | (aged 88)
Occupation | Advertising executive |
Children | David F. Ogilvy |
Relatives | Ian Ogilvy (nephew) |
David Mackenzie Ogilvy CBE (/ˈoʊɡəlviː/; 23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising." Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits. His most famous campaigns include Rolls-Royce, Dove soap, and Hathaway shirts.