 Title screen | |
| Agency | Axis Animation |
|---|---|
| Client | Techland, Deep Silver |
| Market | Worldwide |
| Language | English |
| Media | Video |
| Running time | 187 seconds (3:07) |
| Product | |
| Release date(s) | February 16, 2011 |
| Directed by | Stuart Aitken |
| Music by | Giles Lamb |
| Production company | Axis Productions |
| Produced by | Anton Borkel |
| Country | United Kingdom |
Dead Island Reveal Trailer is an announcement trailer for the video game Dead Island, which was developed by Techland and published by Deep Silver. The story of the trailer follows a family who is attacked by a horde of zombies in a hotel. The trailer begins with the infected daughter, who has turned into a zombie, being thrown to her death from a hotel window. The trailer was produced by Glasgow-based Axis Animation, with music created by Giles Lamb.
The trailer was designed to be emotional, allowing players to care for the characters and to be distinct from trailers for the game's competitors. The trailer does not show any actual gameplay, instead telling a short story about the game's world and the background behind its events. The development team also had the goal to show the inevitability and the helplessness of a family in a zombie outbreak.
Upon its release on February 16, 2011, the trailer sparked public interest, and the community reaction led Techland to adjust the content of the actual game. It was met with a positive reception from critics. Praise was directed at the trailer's new ideas, story, emotional weight, immersion and tone. Criticism was reserved for its lack of gameplay information and its depiction of a dead child. Retrospectively, the trailer has been praised as superior to the actual game and seen as one of the best video game trailers ever made.